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The project ISIDE intends to develop, implement and validate a satellite based system of N-Cinema (N for networked), oriented at providing a range of services and applications in the field of D- (Digital) and E- (Electronic) Cinema.
Over a period of two years, the project will realise a permanent validation platform for N-Cinema, in order to cover the complete representation of the relevant service value chains. The objective will be to validate and promote different forms of exploitation of the theatres, ranging from featuring digital movies, digital advertising and alternative contents to live events, shows in virtual reality and interactive applications. The project would also optimize and validate new European standards in order to provide a complete and working platform for digital entertainment distribution.
A key point to be verified will be the applicability of specific business models which apply to the different opportunities for exploitation of the ISIDE system.
The project will be oriented at developing a sound technological platform adopting a set of specifications intended to maximise a combination of interoperability and sustainability. Using an interactive satellite-based delivery network, the ISIDE platform will be operated by a central facility, thus eliminating the need for the theatres to manage and control the various equipment.
ISIDE will be instrumental in launching a network of cinemas with a critical mass to allow the continuation of the operations after the conclusion of the ESA contract on a self-sustainable basis.
The N-Cinema platform will become an asset open to third parties interested in developing, testing and validating innovative applications targeted at digital theatres.
Preliminary market analysis and Content strategy.
Network design and implementation.
Conduction of a pilot phase inside cinema theatres.
Market development and definition.
Definition of a sustainable business model.
In 2 years, the project will create a network of digital screens ? 5 to start with, up to 35 in the project time frame, equipped with digital technologies and served through a bidirectional satellite connection.
Once the architecture design and implementation is achieved and, (simultaneously) the strategic analysis and commercial planning are completed, the Cinemas taking part in ISIDE will conduct a Pilot Operation, having minimum duration of 8 months, where projections open to the paying public will be performed.
The migration to digital introduces an important novelty: content can now be "delivered".
Regarding this, satellite is the only medium which can guarantee an effective coverage both at "macro" level and it is the most effective tool to second the current E/D-Cinema trends.
The emergent E/D-Cinema networks (in the U.S.A., but also in India and China) is changing economic models and ISIDE is committed to transferring and fulfilling these opportunities into the European scenario, creating the first European network for E/D-Cinema via satellite and, prospectively, attracting in its "orbit" other screens/circuits currently not linked to any telecommunications network.
Building up an efficient laboratory for SME's to implement and update new products around ISIDE validation platform to validate and certificate a ISIDE-STANDARD for the future in E-D cinema via satellite.
The theatre will become more flexible, introducing "on-demand" features which will not only allow a better offer/demand relationship, but also the availability of a more effective tool for network management.
The major innovations brought by ISIDE are:
Content, exclusively delivered via satellite, embraces the following:
Reference Architecture ISIDE-Distribution
Start (July 2007)
Opportunity analysis and Business Vision
System Architecture (till January 2008)
BDR- Baseline Design Review (end of September 2007)
CDR Critical Design Review ( January 2008)
Components Development and Integration (from January 2008)
PQR Pilot Qualification Review (end of April 2008)
Step 1, four movie theatres operative (May- June 2008)
Step 2, two theatres (June-August 2008)
Step 3, 18 theatres (June-December 2008)
Step 4, network extension to 2k theatres and networks (Jun-Dec 2008)
Special / Innovative events and contents
Pilot phase / Market validation (from October 2007)
System validation (from November 2008)
Final Review ( June 2009)
The pilot activities of the ISIDE n-Cinema system have been completed. The final data package with all the deliverables has been finalised and the Final Review has been successfully carried out on the 27th of April 2010.
Since the Digital Cinema industry is emerging and the satellite is a key asset, the ISIDE consortium has decided to make available to potentially interested projects the ISIDE validation platform (VP) at BIC Lazio for additional two years after the conclusion of the ISIDE contract with ESA. The ISIDE VP is made available, in association to a demonstrator of the digital cinema kit at ESRIN, as part of the ESA Charter for Applications Platform (C4AP).
It is worth noting that today the Digital Cinema is a reality, especially in the Italian market. The ISIDE project is already generating some important revenues to its partners.