ARTES 20 IAP
Demonstration Project (from FS)
Transport & Logistics, Safety & Security
The objective of EASY Demonstration Project is to develop a demonstrator of “one-stop-shop” services for the high-value leisure yachting market mainly for the Mediterranean Sea, integrating various space assets (Satellite Communications and Satellite Navigation). The integrated system will provide enhanced services to make yachting more reliable, safe and “easy”, thereby attracting a wider spectrum of potential users.
A demo utilization stage will be carried out to validate the development and to offer a precious opportunity to deepen the knowledge of end-users real behaviour and expectations, and generally to improve the whole system in its operational aspects.
The EASY feasibility study has confirmed that EASY is a technically feasible and commercially viable. Management, business and technical recommendations serve the objective of creating a sustainable market share.
More in depth, the following main achievements has been reached:
Together with traditional chartering, new business lines like yacht brokering, manufacturing assistance, luxury cruising are emerging asking for the availability of innovative services on board. These new businesses require a higher grade of liability towards their customers, hence forcing the providers to put more emphasis on systems and services in order to increase the safety and availability of information during the cruise.
Therefore, there is a high interest in providing enhanced services to the leisure charter market and it is expected that the improvement of such services increase the demand for charter and cruising business.
Starting from the EASY prototype developed during the Feasibility Study, the demonstration is intended as a sort of “hot spot analysis” of EASY services, i.e. a complete validation case of the whole EASY integrated services in a well-defined and bounded geographic area, so allowing users to have a seamless and complete experience.
The above mentioned approach is also intended to facilitate institutional commitments (e.g. local authorities and bodies) and favour stakeholders focusing on the benefits of EASY in changing their existing ways of working, allowing the EASY project team to reach the objective to define a ‘best practise’ to be extended into a wider market.
The main benefit is the provision of high performance “one-stop-shop” services to the high value leisure nautical market targeting as users a variety of entities and persons.
Currently a number of platforms providing different kind of complementary services to the maritime market and a plethora of software products providing solutions targeting diverse needs of the yacht market are available. Each of them, taken individually, partially covers the areas of interest of the services offered by EASY; however, none of them is able to cover all the target services, as a whole. This is the reason why the EASY platform strongly differentiates its offering form the one from competitors.
The possibility to use a single system for the provision of a variety of services is expected to lower the average cost for the single services making their use attractive to service providers as well as to the vessel crew and passengers.
This positioning is attractive for the end user community, but also for company providing brokering services, luxury a/o business cruising, yacht management, manufacturing assistance (sometimes the shipyards themselves) to renew their image and enlarge their visibility within Italian and also International market.
The EASY system consists of a Service Centre and a set of User Terminals, which are connected through SATCOM or other WAN communication means (the best communication channel will be automatically switched on with a cost/effectiveness based algorithm) to offer to marine customers an integrated multiservice platform, conceived as a context-based content adaptation platform, able to dynamically adapt contents to the user's context (i.e. location, profile, channel availability, etc.).
In particular the Service Centre has been designed in compliance with the Service Oriented Architecture paradigm, capable to federate, assemble and deploy new services with already available specialized services to offer a bundle of specialized services created specifically for the leisure marine market. The innovative services will be accessible through the User Terminals installed on vessels and enabled by the positioning service offered by a GNSS system.
Some key issues addressed in the EASY project are:
The EASY services satisfy the needs of end- users and the direct support of different stakeholders. They shall improve and make safer the navigation experience of crew and passengers providing access to a broad spectrum of online information and safety services anywhere and anytime.
Charter and broker companies will be able to broaden the scope of their market by allowing less experienced users to enjoy leisure sailing while improving the safety and protection of their assets. Insurance companies will be able to provide customized services based on the tracking of insured vessels.
Marinas, port authorities and local tourist offices will be able to provide and benefit from the provision of relevant information.
Manufacturers will be able to get access to new markets by incorporating the EASY related systems into their new vessels and refitting it on existing vessels.
EASY objective is to carry out an analysis of the technical feasibility and commercial viability of “one-stop-shop” services to the high value leisure yachting market mainly but not limited to the Mediterranean Sea, integrating various space assets (Satellite Communications, Satellite Navigation). The integrated system and associated services shall provide enhanced services in order to render yachting more reliable, safe and “easy”, thereby attracting a wider spectrum of potential users. Three groups of services shall be provided via a service center: Tourist services (service booking, maps and guides, sea tourism, etc.), on-line assistance services (alarm management related to boat malfunctions, intrusion, etc.) and navigation support services (route planning, port access, sea conditions, meteorology, bathymetry, route control, nautical cartography, warning about perils and dangerous areas, tracking and tracing, etc.).
EASY architecture is composed of a Service Centre and Onboard Terminal, communicating via Terrestrial and Satellite networks. Onboard Terminal is also able to interface the GNSS system available on board.
Satellite communications integration is needed to extend the service coverage area beyond wireless terrestrial networks allowing service provisioning anywhere and anytime.
Furthermore, Satellite Navigation integration is required to provide a geo-reference for Tourist Services as well as for Navigation Support Services.
EASY Onboard Terminal enables always-on and ubiquitous connectivity handling various types of terrestrial and satellite communication standards, from narrowband (e.g. Inmarsat, Iridium, GPRS) to broadband (e.g. mini-VSAT, wireless terrestrial, 3G).
The EASY project can identify local reference EASY users within the Gulf of Gaeta’s economic environment (users, customers and stakeholders), thanks to the direct participation in the project team of Consormare del Golfo, an Italian consortium made of 56 firms involved in vessel building, chartering and nautical services based in Latina province. It represents a strong link with end users and local stakeholders (institutions and yachting market actors) and a way to bring into the project service contents, mainly for tourism and technical assistance.
The project will last 18 months. The work has been split into the following Work Packages:
EASY at the Yacht Med Festival
A project workshop was held at April 29th in Gaeta, at the Yacht Med Festival, that is an important and esteemed event with thousands of visitors related to different sectors of the sea economy: yachting, tourist and trade port facilities, logistics and transports, fishing, training, innovation, etc.
Designed by Latina Chamber of Commerce it is considered the point of reference for a wider network of enterprises, associations and institutions.
EASY Demo Project was presented at the presence of representatives from different private companies and public institutions.
Hereunder two sample screenshots are included for a possible publishing in the PWP.